; Newsletter: Move The Needle Improve your company’s performance with our best. Posts; Posted on October 18, 2023 October 26, 2023. GA4 Ecommerce Standard Tracking -> check out Simo Ahava’s article if you lack this setup and make. ReachDisclaimer: Data is based on the exchange rate one day before the transaction, and is provided by financial exchanges. Step-2: Click on the ‘Blank’ template under ‘Explorations’. To create a new calculated metric in Analytics follow these steps: Sign in to Google Analytics. BigQuery considerations. Let’s examine the different metrics exit rates vs. Here is a list of metrics that will be available in GA4. From now on, however, GA4 offers two types of Conversion Rate. This can be a useful feature if you’re dealing with a European site and want to measure the gross value of sales by removing VAT. However, you won’t see the same functionality to select the audience available in Looker Studio. Go to GA4 SPY, and verify that your metric is calculated. An event is any interaction with your website or app that you want to track. Get clear on the events you want to track. The second version of Google Analytics (GA2) is Universal Analytics. We’ll join the two data sources on a shared dimension (eg, a date dimension), add date filters in the data blend to specify the cut-off date between UA and GA4, and use calculated fields to merge the data into single dimensions and metrics for our chart. Once logged into your GA4 account, click on the “Admin” button in the bottom left corner. It does not apply to GA4 BigQuery export data tables. See full list on support. From there, select "Google Analytics" as your data source. Save the promotion name in a cookie when. Click on the Admin Section. This number is important because it can tell you a lot about your user journey on your webpage. GA4 also added new engagement metrics, and sessions are calculated differently. While GA4 has retained some built-in functionality to track events for on-site searches, there are (except for the “search term”) no search-specific dimensions populated or metrics calculated. Learn how to start implementing Google Analytics 4 now. Read my previous post on calculated metrics if you want to learn more about this feature. Counting metrics – These are the metrics that are easily counted/totaled. The number of unique users who triggered any event in. Choose any report. It also shows the data trend for each of these metrics once you click on a. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. For example, your report could be based on 100% of the available data and still, data thresholding is applied to it. calculated. Server-Side vs Client-Side Analytics. Save the calculated metric and add it to your analysis. The Engagement overview report is a pre-made overview report that summarizes your engagement data. Skip to main content. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Users The GA4 users metric is a key metric allowing you to understand your target audience. Learn to track People Also Ask in GA4 (Google Analytics 4) through this step by step guide. 🍻 Datola Data Community 🛠️ GA4. Step 1: brainstorm your calculated metric. Mathematical Formulas: Examples include REGEXP_MATCH (), POWER (), MIN (), MAX (), SUM (). A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Step-2: Under ‘ User-defined variable ’, Click on ‘ New ’. #2 Add to carts – It is the total number of times users added items to their shopping carts. 4. You can click Start over in the top right to start with a new path exploration. A workaround could be to push GA4 data to Data Studio and then add new calculated metrics but it would be ideal to keep all the setup within GA rather than needing a separate tool. #3 Chart specific metric. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. You can define five calculated metrics per view (50 if you are on GA 360). If you have many metrics in the table, you may need to scroll to the right to view the metrics. Metrics Chartered Professional Accounting, Victoria, British Columbia. Page views per session can be different if the session count is different (see above). A more comparable metric in GA4 can be found using Explorations to view Total users. #8 GA4 Ecommerce. Page View Per Session. Finding bounce rate in GA4 is a little tricky. The user engagement metric in GA4 is a new change to Google Analytics relative to the days of Universal Analytics. Back in UA, the main engagement-based metric that site owners looked at was bounce rate. In the Fields to Set section, add a row with the content group and variable. The repeated views of a single screen or page are counted in the ‘views’ metric of GA4. Note: Calculated metrics will only be enabled if Google Ads is. To create a calculated metric, Google Analytics 4 lets you choose the metrics you want to use and apply mathematical operations like adding, subtracting,. Consultant to countless small and big businesses over the decade. Google Analytics 4 (GA4) recently announced a new feature, known as “Calculated Metrics” that enables users to create metrics by applying mathematical operations to existing metrics. Once you’ve loaded a page using Google Tag Assistant (aka preview mode), select the ‘Window Loaded’ data layer event on the left. The way conversions are calculated between the two platforms differ. Server-Side vs Client-Side Analytics. As you can see, I already have my one Google Analytics property defined as ‘ GA4 Property 1 ’. Under Settings, click Show all. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. The change from Universal Analytics to Google Analytics 4 has brought us brand-new metrics that website owners and marketers now have access to. GA4 makes it easy to set up tracking for specific events. Navigate to Metrics to access the Metrics screen. Your report could look like this:im using GA4 in looker studio. In the row for the custom dimension or metric, click > Archive. *Connecting with the Merchant Center can be fiddly. How Analytics attributes credit. Sessions in Google Analytics 4 (GA4) are calculated in a different way if compared to sessions in Universal Analytics. Calculated Metrics: Now let’s add some calculated metrics: 1. In GA4, any page can be a landing page. Migrate from Universal Analytics. Note: You will need collaborate or edit permissions to create, edit, and share insights. Step 4: An overlay will appear on the right-hand side with a list of tag templates. Archive custom dimensions and metrics. Google Analytics 4 Calculated Metrics with Examples. It may be delayed as specified by financial exchanges or our data providers. The main difference is that an event-scoped metric counts the number of times an ecommerce event was triggered, while an item-scoped metric counts the number of defined interactions users had with a. Go to GA4 SPY, and verify that your metric is calculated. In Scope, select User. Social media awareness metrics. (We know your total sessions are way higher in real. Metrics - Total Users & Average Engagement (I like to bring in new users, and returning users) Row - Page. In Dimension name, enter a unique name for the new dimension. You will then see a data schema that may look unfamiliar to you, especially if you’ve become comfortable using UA data in Data Studio. Google Analytics provides a number of session metrics, including Session, Engaged sessions, and Engaged sessions per user. Creating a user lifetime report. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Because we are only dealing with pageviews and pageview-related metrics we can filter to hit type page only, which will exclude events and any other less common hit types. Introducing Google Analytics 4 (GA4). A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Edit existing channels, add new channels, or remove existing channels (see instructions below). Event-scope means the value of the custom metric is calculated and sent for. Bounce rate in GA4 is calculated a little differently than it is in Universal Analytics. In GA4, this metric is not available by default, but you can still access it via default reports and Explore. A good example of a calculated metric could be measuring the discount percentage of an items price or an event count metric that takes out common events like page_views or session_starts. With the help of unnest and parse for dates or timestamps we can do the trick. GA4 Explorations: Advanced GA4 Reporting. OR. Step-3: Give a proper. Runs one of the most popular blogs in the world on digital analytics. #8 GA4 Ecommerce. Edit existing channels, add new channels, or remove existing channels (see instructions below). Open ‘Reports’. If you were using GA4 configuration tags, they have been automatically upgraded to the Google tag. If you only need one dimension or metric, look at the -- comments in the example query. This takes some. Then select the ‘Google Analytics | GA4 | Page Load Time’ tag. Chart configuration5. I have 2 named events; view and application with a parameter collected against each; name. This metric is populated automatically. The following core user metrics are used to define how many people visit your site or app: "Total users" is the total number of people who visited your site or app in the specified date range. You can also access the Metric Detail Page if you have the List View selected on your Metrics screen. If metrics are calculated, you should be able to recreate them in Looker Studio. Under Settings, click Show all. Avg. In the digital marketing world, it’s like the new model of your favorite car. Step-2: Click on the ‘ Explore ‘ link in your GA4 property: Step-3: Click on the ‘ Blank ‘ exploration template to create a new exploration report from scratch: Get this 70 page. The report can help you compare key engagement metrics over time, understand which pages and screens people are visiting, and identify the features they're interacting with. This could include things like clicks, scrolls, downloads, or form. To find it, go to the Reports tab, then Monetization » Overview. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Tutorial: How to query and calculate goals based on urls and/or eventsAbout the metrics. Review the list of entities in Analytics (e. User dimensions & metrics (GA4) Device, app, web, stream and platform dimensions & metrics (GA4) Geo location dimensions & metrics (GA4). Name the new calculated metric as 'Total Revenue with Shipping' and use the formula 'Revenue + Shipping Label'. With the help of unnest and parse for dates or timestamps we can do the trick. Engaged sessions – The number of sessions that lasted longer than 10 seconds (default value), had a conversion event, or had two or more page views. You can create up to five Calculated Metrics inside each Google Analytics property (if. In the search bar, type “Page Path” or “Screen Name” to add these dimensions to your report. Learn how to create calculat. Some marketers love it. You can also customize a report and create an exploration to include. The three fields readily available as traffic_source. In Dimension name, enter a unique name for the new dimension. Pages per session in UA are replaced by Views. Hit-based metrics like pageviews and events should be more consistent. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Entrances shows how many times the first event in a session happened on a page or screen. For example, you want to measure the following page paths on your. Here's how it's calculated: Avg session duration = total engaged sessions / total sessions. Note: All calculated metrics appear in the data source schema with an ‘fx’ symbol. The metrics include: Engaged sessions; Engagement rateGoogle Analytics 4 (GA4) calculated metrics allow you to merge various metrics to generate new ones that can be employed in your reports. So metrics can vary by a small percentage. Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. When GA4 was introduced, it even disappeared for a while. js JavaScript library. In GA4, you can set up custom dimensions/metrics using parameters as: Calculated Metrics Unsampled data: In UA, Sampling occurs in reports where advanced segments, dimensions are used, 360 only. Hit “add metric” at the bottom of the metrics and begin typing “engagement rate”. Step 3: Give a proper name to your tag and click on ‘Tag Configuration’. Pageviews. Everything in GA4 is an event, designed to work cookie-less unlike UA. If you really want to understand how Google Analytics 4 (GA4): collects data, defines users, defines sessions, and defines metrics and/or if you want to implement cross-domain tracking, cross-device tracking or any other specialized tracking in GA4, then you need to develop a good great understanding of GA4 cookies. The total number of users will be higher than the number of active users in GA4. BigQuery considerations. Looking at just April 1 & April 2 with that same demo data, there are discrepancies of 160, 93, and -0. calculated. #9 By default, a GA3 session expires if no new hit is sent to the GA server within 30 minutes from when the last hit was sent. Request a trial of Metric Builder by following these steps. Make sense of your GA4 data with your Google Ads data, SEO campaign reporting, and social media metrics. Learn how to create calculat. Migrate from Universal Analytics. Step 1: open a standard report that includes a conversion rate metric. GA4 also uses Users, but this is based on Active Users, which is calculated differently, so can lead to confusion if comparing the two metrics. By default, the global currency type of a property or reporting view is USD. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About. Step 2: You will see. In addition, you can mark up to 30 more (50 for Google Analytics 360) app or web events as conversions. Let's break this down: Scenario: Imagine a user visits your website on Monday and then again on Tuesday. Google Analytics offers two types of ecommerce metrics that provide quantitative data about ecommerce events: An event-scoped metric counts the number of times an ecommerce event was triggered. 30 in. Click the data stream for your website, then under Google tag, click Configure tag settings. BigQuery considerations. This gives you great flexibility and refinement in how you measure your. GA4 is totally different. Note: In order to see the total ad revenue in your monetization reports, you would need to link your GA4 property with your Google Adsense account. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. In the VIEW column, click Calculated. Step 1: Add a metric to your Data Studio report. GA4 metrics focus heavily on the concept of “engagement”. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. 5. Metrics like Views per Session, Bounce rate, etc. You will see two tabs: “Custom dimensions” and “Custom metrics”. Engaged sessions per user – Number of engaged sessions per. 40 to your own average gross. Give the metric a name. Use calculated metrics in GA4 (Google Analytics 4) to create your own metrics based on other existing metrics from your reports. When you see the following screen, click on “ Create. 494 likes · 1 talking about this · 4 were here. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. Metric. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. Data models. At the bottom of the page, click Configure tag settings. First, we will see how easy it is to create scorecards using GA4 data in Looker Studio. the 'price' and 'currency' parameters from the purchase event to calculate item-level revenue metrics like Item revenue. If you do, then head to the Admin section, select ‘Custom Definitions’, choose the ‘Calculated Metrics’ tab, and click ‘Create Calculated Metric’. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20 [GA4] Engagement rate and bounce rate; 11 of 20 [GA4] Traffic-source dimensions, manual tagging, and auto. OR. From there, click on Acquisition, followed by view user acquisition. In Analytics, user metrics are calculated in two basic ways: As overview totals where the metric is displayed as a summary statistic for your entire site, such as bounce rate or total pageviews. The time on "Page A" will be 5 minutes (because Page A lost focus for 5 minutes and GA4 does not count that as engagement time) while the time on "Page B" will be 25 minutes. Step 2: Click on ‘New’ to create a new scroll event tag for your GA4 property. In my experience, the majority of Ecommerce shops and non-Ecommerce shops with GA4 Ecommerce implemented, want to report on Conversion Rate metrics. The number of users in GA4 is calculated using either the user_pseudo_id field, which is a unique device identifier (clientId in the UA export), or user_id if it’s being set manually in the property tracking. Step-2: Now click on ‘Engagement’. All data updated - v1. Select ’Funnels’ from the left panel. Select ‘Google Analytics: GA4 Event’. First, a reminder: exits are recorded when people leave a page. This article will provide you with a comprehensive guide on how to create calculated metrics in GA4, address common questions about this feature, and offer. With the help of unnest and parse for dates or timestamps we can do the trick. Here, you can rename, rearrange, and merge columns, as well as hide the columns you don’t need, add new ones, and even calculate custom. Add “Bounce rate” and click. Edit existing channels, add new channels, or remove existing channels (see instructions below). Go to Explore and choose a User lifetime exploration template. In the admin section, click on "Custom Definitions". How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. An item-scoped metric counts the number of times users interacted with items in an ecommerce event. Using the built-in Google Analytics connector, you will connect to GA4 at the property-level as there are no views in GA4. A good example of a calculated metric could be measuring the discount percentage of an items price or an event count. Step-3: A new console will open like below. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Ryan Stewart of Webris, a multi-brand agency says, “In my experience, the most important Google Analytics dashboard for eCommerce is the Audience Overview. Note: You can link to only one BigQuery project at a time to a GA4 property. The output of a calculated field can then be displayed for. Google Analytics automatically enriches your data by bringing Google machine-learning expertise to bear on your dataset to predict the future behavior of your users. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. Open Channel Groups. Other dimensions & metrics you are used to in your Google Analytics analysing and reporting are a bit harder to access. You can also add operators (+, -, *, /,()) to do calculations. I have created a pivot table in looker studio which shows me this data in the following format (with event count as the metric): TABLE🔥 Introducing calculated metrics in Google Analytics 4🔥 Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and. The following table provides the definition for each of these user metrics: Metric. Calculated fields come in a few basic forms, including: Arithmetic: addition, subtraction, multiplication and division. User conversion rate: The percentage of users who converted. OR. Other dimensions and metrics that you might need are a bit harder to access. The instructions are to go to the Admin option in the left menu, then go to Custom definitions, and then finally select the Calculated metrics tab. Below, we’ve included a few examples of ADR calculations for reference: Hotel 1: $11,516. Posts; Posted on October 18, 2023 October 26, 2023. And a 90% scroll is so much better than a 25% scroll. This article shows you how to set up the GA4 Configuration tag. First, you need to navigate to ’Reports > Reports’ and click on ’Create custom report. Introduction to CookiesTo uncover GA4 exit pages, follow these steps: Access your Google Analytics 4 account. The response is split. With the help of unnest and parse for dates or timestamps we can do the trick. As you can see from the above image, insight cards are available by default. Select ‘Events’ from the drop-down menu. [GA4] Custom dimensions and metrics Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorations Custom dimensions and. You can also start with the Blank template to create a free form report, but the free form template preloads some of the data options. The data in the table is clean now. . In the Property column, click Data Streams. 💡. Click Create new channel group to start with a copy of the default group. If metrics are calculated, you should be able to recreate them in Looker Studio. In Admin, under Data display, click Custom definitions. A bounced session has a session duration of 0 seconds. Follow the below steps to create a User Lifetime report using predictive metrics. However, this doesn’t mean they are in Looker Studio as we saw earlier in the first step of the migration process in Mapping Events. So if your engagement rate is 30, your bounce rate will be 70. A calculated metric is a data point that is generated by a calculation. In your GA4 account, go to Admin → Custom Definitions → Click on the third Calculated metrics tab → Click on the Create calculated metric button. GA4 (Google Analytics 4) Ecommerce. This step is required in order to get the Google Ads data in your GA4 property. If you were using GA4 configuration tags, they have been automatically upgraded to the Google tag. GA4 provides predictive analytics capabilities. What is a Calculated Metric in GA4? ‘Calculated metric’ is a type of user-defined metric. Make sure you are in the correct account. To top it off, you can tie these users to different events (actions), conversions, and revenue data to show you the real. Just add the Numeric field ‘New Users’ as a Metric value for scorecard. In association with one or more reporting dimensions where the metric value is qualified by selected dimension(s). Navigate to the “ Resource ” tab and select “ Manage added data sources “. We’ll cover 5 things in this blog post. On the next. In order to calculate this time correctly, Google Analytics 4 adds the engagement time as “engagement_time_msec” parameter to the next event except for session_start, page_view and first_visit. GA4 Explorations help to uncover deeper insights in your data. Back in UA, the main engagement-based metric that site owners looked at was bounce rate. READS. To do this, click on "Create" in the top left corner of your Looker Studio account, and select "Data Source" from the dropdown menu. Step 3: Select the dimensions and metrics or create calculated metrics as needed from each data source with or without filters. A dimension can have one or more characteristics. Increased Parameter Value Character Limit for GA4 360 Customers. 2. By default, the global currency type of a property or reporting view is USD. The difference in how these metrics are calculated in the two versions of Google Analytics will cause the difference in these metrics. medium, traffic_source. Entrances shows how many times the first event in a session happened on a page or screen. Other dimensions and metrics require some. A filtered metric is a data point resulting from filtering the Total User or Session counting metric based on specific criteria. Multiply by 100 to get your virality rate as a percentage. Users. Average engagement time is calculated by dividing the total active time of your site by the number of users. 5 Essential UX Metrics You Need to Measure in 2023. Bounce Rate is defined as the percentage of single-page sessions in which there was no interaction with the page. This metric is calculated as the number of users who performed a conversion action divided by the total number of users. In short, when you want exact metric numbers, but are okay with taking it slightly longer to calculate, use BigQuery 1. In the Custom dimensions tab, click Create custom dimensions. 4. 3. . 5K. Happily, this feature is still available in Google Data Studio and BigQuery. Note: Annoyingly, there is no field for calculated metrics in GA4. , are available in GA4. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Select the report you want to customize. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20 [GA4] Understand user metrics; 9 of 20 [GA4] User engagement; 10 of 20. Step 1: Click on the admin section in lower left. Monitoring Real User Metrics As Your Site Is being Used. The landing page report shows sessions, users, engagement, conversions and revenue tied to the page on which a user lands at the start of a session. Use calculated metrics in GA4 (Google Analytics 4) to create your own metrics based on other existing metrics from your reports. Metrics is a cloud-based. Follow the steps below to create a landing pages report in GA4 via the exploration report template: Step-1: Login to your GA4 account and then click on the ‘ Explore ‘ tab: Step-2: Click on the ‘Blank ‘ report template: Step-3: Rename your report to ‘ Landing Pages ‘:A few core metrics in Google Analytics (GA) are changing, meaning any analysis or measurement you are doing with these fields will be impacted. Audience Overview Dashboard. Although the Total Users metric is available in Explorations in GA4 UI, the primary user metric used for reporting in GA4 is Active Users. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. ago. In Admin, under Data display, click Custom definitions. Adding Custom Dimensions and Metrics. This example query contains all following Google Analytics goal conversions dimensions and metrics. As you migrate from Universal Analytics to GA4, you are going to be comparing the metrics between the two versions of Google Analytics. Setting up GA4 Form Tracking. This includes metrics like Item views, Add to carts, purchases and revenue, as well as calculated metrics like Cart-to-view rate and Purchase-to-view-rate. Out of these sessions, 200 resulted in newsletter sign-ups. Rethinking our web performance metrics. 💡. metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. Calculated metrics are the result of a calculation involving two or more relevant counting metrics. com This article will explore the concept of GA4 calculated metrics, how to create them, and the potential benefits they offer businesses and marketers. Analytics Help. [GA4] Engagement rate and bounce rate Use the engagement rate and bounce rate metrics to measure engagement on your website or app About the metrics Engagement rate and bounce rate are. Migrate from Universal Analytics. Examples of counting metrics include conversions, total users, event count, etc. Here I am creating a calculation with “Items Viewed” as part. Availability of GA4 metrics and dimensions in DataStudio, API, Explorer, Customization Reports, Audiences, RealTime, Filters, Comparisons, Subproperties. As the formula, in this case, involves three default metrics of GA, the calculation is also effective retrospectively — the value is calculated for the period prior to the implementation of this calculated metric as well. You will notice that this current set up will just provide you the total list of events you have tracked, and associated event counts. GA4 provides Enhanced data visualizations capabilities. Different navigation with fewer out-of-the-box reports in GA4. Step 2: Click Join another table, search and select the data source. In GA4, bounce rate is typically not included in default reports. Add a dimension of ‘ event name ’. In the Settings section, click Show all to see all. Then, modify. In Admin, under Data display, click Custom definitions. High-level Differences. Go to “Admin”. In your Google Analytics, select Property > View > Calculated Metrics. BigQuery has enough time and resources to calculate the precise number of sessions and therefore doesn't apply the efficient calculation method. Here are a few potential reasons: 1. You will have to (re)calculate them, which can require. Pageviews. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. In GA4, metrics are calculated based on events. ” The bounce rate still exists in GA4, however, it’s calculated slightly differently from how it is in UA. Make sure you are in the correct account. Click Customize report in the upper-right corner of the report. This metric tracks the number of users who visited your site or app and had an engaged session (which we’ll define later on). We’ll review how it all works in this Explorations guide. For example, if we graphed the Universal Analytics (UA) metric Users against the GA4 metric Active Users,. GA4 doesn’t have calculated metrics, so you will have to do the calculations of the formula of page value. Use calculated metrics in GA4 (Google Analytics 4) to create your own metrics based on other existing metrics from your reports. Custom dimensions and metrics allow you to combine Analytics data with non-Analytics data, e.